Product & UX/UI Designer who centres people and drives impact.

I’m a product-focused UX/UI designer who believes thoughtful design can create genuine connection and meaningful change.

I bring close to a decade of experience across creative strategy, communications, and digital design, pairing craft with systematic, outcome-driven thinking. My work spans everything from accessible digital products for underrepresented communities to complex, multi-platform experiences for cultural organisations. Across contexts, I focus on clarity: understanding the problem, aligning stakeholders, and designing solutions that hold up in the real world.

My practice sits at the intersection of product design, inclusive UX, and creative technology. I work end-to-end — from discovery and user research through to prototyping, design systems, and delivery — shaping digital experiences that are usable, scalable, and grounded in human needs.

I’m currently contracting and exploring my next opportunity with organisations that value human-centred thinking, strategic design, and work that delivers genuine impact.

Expert feedback

Insights and praises from mentors and clients who I've worked with during the early stages of my product design career.

  • Jason Culverwell

    Creative Director, Grumpy Studios

    "I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."

  • Glenn Purcell

    Art Director, Salted Stone

    "I worked with Sarah across a series of freelance design projects, and she was outstanding from start to finish. She strikes the perfect balance between taking direction and confidently leading with her own creative talent. Her website UX and UI skills were invaluable to the project, and she consistently brought fresh, thoughtful ideas that elevated every stage of the work. Sarah is flexible, communicates promptly, and thrives in true collaboration. She has top-tier Figma expertise. I’d jump at the chance to work with her again."

  • Tien-Ling Yeh

    Product Designer & Career Foundry Mentor

    "I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."

  • Elise Teh

    Owner, Poppy Lane

    "Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."

  • Mel Wilson

    Owner & Director, Onyx Home Loans

    "Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "

  • Jason Culverwell

    Creative Director, Grumpy Studios

    "I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."

  • Glenn Purcell

    Art Director, Salted Stone

    "I worked with Sarah across a series of freelance design projects, and she was outstanding from start to finish. She strikes the perfect balance between taking direction and confidently leading with her own creative talent. Her website UX and UI skills were invaluable to the project, and she consistently brought fresh, thoughtful ideas that elevated every stage of the work. Sarah is flexible, communicates promptly, and thrives in true collaboration. She has top-tier Figma expertise. I’d jump at the chance to work with her again."

  • Tien-Ling Yeh

    Product Designer & Career Foundry Mentor

    "I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."

  • Elise Teh

    Owner, Poppy Lane

    "Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."

  • Mel Wilson

    Owner & Director, Onyx Home Loans

    "Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "

  • Jason Culverwell

    Creative Director, Grumpy Studios

    "I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."

  • Glenn Purcell

    Art Director, Salted Stone

    "I worked with Sarah across a series of freelance design projects, and she was outstanding from start to finish. She strikes the perfect balance between taking direction and confidently leading with her own creative talent. Her website UX and UI skills were invaluable to the project, and she consistently brought fresh, thoughtful ideas that elevated every stage of the work. Sarah is flexible, communicates promptly, and thrives in true collaboration. She has top-tier Figma expertise. I’d jump at the chance to work with her again."

  • Tien-Ling Yeh

    Product Designer & Career Foundry Mentor

    "I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."

  • Elise Teh

    Owner, Poppy Lane

    "Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."

  • Mel Wilson

    Owner & Director, Onyx Home Loans

    "Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Sarah Worrall

Copyright 2024 by Sarah Worrall

Sarah Worrall

Copyright 2024 by Sarah Worrall

Sarah Worrall

Copyright 2024 by Sarah Worrall

A fun client project

Designing a series of scavenger-hunt-style augmented reality games for tablets, aimed at making corporate team-building events more engaging and accessible.

See the project

A fun client project

Designing a series of scavenger-hunt-style augmented reality games for tablets, aimed at making corporate team-building events more engaging and accessible.

See the project