I'm Sarah Worrall, a UX/UI designer based in Sydney.

I'm passionate about crafting human-centred digital experiences that connect people and simplify complexity. With a background in communications, visual design and the arts, I bring creativity, empathy and strategic thinking to every project. From user research and prototyping to responsive UI and design systems, I thrive on solving the right problems with clarity and impact. I design for inclusivity and innovation, creating digital interactions that inspire connection and positive change.

Selected projects

Explore some selected projects, showcasing my dedication to connection, accessibility and inclusive design.

Inclusive fertility support for LGBTQI+ parents-to-be, from concept to clickable prototype.

This case study explores how I designed a mobile app from concept to prototype to offer reproductive health and wellness support to the LGBTQI+ community.

See the project

Inclusive fertility support for LGBTQI+ parents-to-be, from concept to clickable prototype.

This case study explores how I designed a mobile app from concept to prototype to offer reproductive health and wellness support to the LGBTQI+ community.

See the project

Inclusive fertility support for LGBTQI+ parents-to-be, from concept to clickable prototype.

This case study explores how I designed a mobile app from concept to prototype to offer reproductive health and wellness support to the LGBTQI+ community.

See the project

Redesigning Musicorp's user interface and brand identity to improve user experience

How I created a new brand identity for a musical instrument retailer to improve their UI, increase brand recognition and user retention.

See the project

Redesigning Musicorp's user interface and brand identity to improve user experience

How I created a new brand identity for a musical instrument retailer to improve their UI, increase brand recognition and user retention.

See the project

Redesigning Musicorp's user interface and brand identity to improve user experience

How I created a new brand identity for a musical instrument retailer to improve their UI, increase brand recognition and user retention.

See the project

Recent client project

Designing a series of scavenger-hunt-style augmented reality games for tablets, aimed at making corporate team-building events more engaging and accessible.

See the project

Recent client project

Designing a series of scavenger-hunt-style augmented reality games for tablets, aimed at making corporate team-building events more engaging and accessible.

See the project

Recent client project

Designing a series of scavenger-hunt-style augmented reality games for tablets, aimed at making corporate team-building events more engaging and accessible.

See the project

Expert feedback

Insights and praises from mentors and clients who I've worked with
during the early stages of my product design career.

Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "

Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "

Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "
Jason Culverwell
Creative Director at Grumpy Sailor
"I had the pleasure of working with Sarah on two complex digital experiences for the Australian War Memorial, including a unique and complex interactive exhibit that integrated a projection display with a touch screen. She brought strong visual design skills to the table and consistently delivered polished, thoughtful work. Sarah was confident in sharing ideas with clients and presented her designs to a high standard, making her a valuable part of the team."
Tien-Ling Yeh
Product Designer & Career Foundry Mentor
"I was delighted to serve as Sarah’s mentor, and I am immensely proud of her unwavering dedication. Throughout the course, she consistently showcased her exceptional design and research skills. Her commitment to excellence is evident in her consistently high-quality achievements. Sarah not only excels individually but also generously shares her experiences and insights with others. Any team would be fortunate to have her on board."
Elise Teh
Owner, Poppy Lane
"Sarah created the perfect website for showcasing our cafe. We were thrilled with the end design of our site and branding, and continue to utilise Sarah's skills for every new design aspect of our business. If your brand needs true understanding and someone who can turn an idea into a complete campaign, Sarah's work speaks for itself."
Mel Wilson
Owner & Director, Onyx Home Loans
"Sarah was recommended to redesign our company website. She was so easy to work with, communicates really well, very open to feedback. We couldn’t be happier with our new fresh, modern, inviting website. I 1000% would use and recommend Sarah’s services to any future clients. Thanks again Super Star 🌟 "