Experience. Growth. Initiative.

Fresh out of a career shift with a zeal for product design, I'm keen to use my considerable expertise in digital marketing, communications, project management and visual design to now craft engaging digital interfaces and experiences. Over the last decade I've masterfully delivered end to end creative projects with initiative and authenticity. I have shaped the identities and grown the reach of arts organisations, not-for-profits and small businesses by facilitating impactful, human-centred experiences. I'm an agile and empathetic problem solver with a diversity of perspective and proven maturity that enhances collaboration. A wealth of lived experience has influenced my commitment to designing accessible, digital interactions that foster connection, ease apprehension and affect positive social change. Now I’m looking for roles that challenge me and let me contribute to exciting projects, where I can solve real problems, experiment with new technology, and nurture my own growth as a designer. 

Education

Certificate in UX/UI Design, Career Foundry, 2024



Certificate IV in Graphic Design, The Graphic Design School, 2019




Master in Curation and Arts Administration, University of New South Wales Art and Design, 2015




Bachelor in Communications, University of Technology Sydney, 2010

Recent experience

UX/UI Designer, Freelance


May 2024 - Present | End-to-end digital design projects for local businesses



  • Adopted a user-focused, agile process to design responsive websites that elevated businesses, increased user retention, conversion rates, brand recognition, and digital marketing efforts.

  • Established competitor benchmarks, defined user needs and goals through in-depth UX research, applied UX principles, UI design trends and adhered to web content accessibility guidelines, to design engaging, usability validated mockups and prototypes.

  • Developed designs on minimal-coding website builders, together with brand direction, graphic design, content strategy and creation, to provide cost effective, timely, streamlined project outcomes.


For past experience please download full resume above.

Skills

  • Proficient in Figma, Adobe XD/Illustrator/InDesign, Wix Studio and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Projects

UI Designer, Musicorp Website Redesign
Feb-Mar 2024, Career Foundry UI Specialisation

  • Used a mobile-first approach to redesign a responsive web application that rents musical instruments.

  • Researched UI trends, created mood boards, style guidelines and developed new brand identity to increase user retention and brand recognition.

  • Designed high-fidelity mockups across multiple breakpoints, including mobile prototype with animations and interactions ready for user testing.

UX Designer, Kin LGBTQI+ Fertility Healthcare App
May 2023-Jan 2024, Career Foundry UX Immersion

  • Applied human-centred design process to design a native fertility healthcare app for the LGBTQI+ community.

  • Defined user needs and goals by conducting user interviews and surveys, and designed assets including personas, user flows and sitemaps.

  • Established UI patterns and design system derived from high-fidelity wireframes and prototypes validated through usability and preference tests, ready for development handover.

Personal qualities

  • Creative and innovative thinker with a keen eye for aesthetics.

  • Strong communicator, capable of effectively articulating design concepts.

  • Collaborative team player with a positive attitude.

  • Passionate about staying current with technology and design trends.

Interests

  • Environmental and social impact

  • Innovative technology and design

  • Behavioural psychology, mental health and wellness

  • Live music, songwriting and production

  • Iconic and emerging art, fashion and photography

  • Creative writing and literary fiction

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Copyright 2024 by Sarah Worrall

Copyright 2024 by Sarah Worrall

Copyright 2024 by Sarah Worrall